Search Engine Optimization | XonHost Knowledge Base

What should I do considering search engine ranking if I need to change my primary domain name?

Changing the primary domain name for your website and preserving the search engine ranking can be a tricky task. First and foremost, you should keep both domain names up and running. The safest way to start is by parking the … Continued

If I switch hosts, will it affect my search engine ranking?

Switching hosting companies can affect your search engine ranking in several ways. First is the location of the new server to which you will move your website. Some search engines like Google check the IP that the website uses as one of … Continued

How can I have my site linked by other websites over the web?

The best way to gain more links to your web site is creating unique and helpful content that lots of people will be interested in. This will urge visitors to post links to your web site and naturally generate more … Continued

Which are the most important SEO HTML tags?

The most important SEO HTML tags are (in order of importance): Title Tag <head> <title>keyword</title> </head> Header Tags – H1,H2,H3 <h1>Most Important</h1> <h2>Second Most Important</h2> <h3>Third Most Important</h3> Bold,Strong <b>keyword</b> <strong>keyword</strong> Image <img src=”keyword.jpg” alt=”keyword” /> Hyperlink <a href=”http://www.website.com/page.html” title=”keyword”>keyword</a> … Continued

My site is shown for different keywords than the ones I want. What to do?

There are special techniques in order to have your web site appear in the search engines for the appropriate keywords. For example, just using a large amount of keywords in the meta tags for the web site will not necessary … Continued

What is Black Hat SEO and does it affect my website ranking?

Black Hat SEO is the use of various tricks in order to increase your website ranking in search results. Such tricks may include spamming other websites with links, putting enormous amount of key words in the keyword tags, using invisible … Continued

What does Organic SEO mean and is it better for my web site?

Good Organic SEO placement in search engines (also referred to as Natural SEO) means that the website will naturally display well in search results. In other words, it does not need pay per click advertising and paid inclusions (such as … Continued

What is link building?

The way your website ranks in the Search Engines Result Pages (SERP) depends on many variables. One of the most important ones is the number of links in external pages pointing to your website. Link Building is a term that … Continued

What is Google PageRank?

PageRank is Google’s technology for rating the importance and quality of a web page. It is one of the variables used by Google to determine how high your site will be placed in the Search Engine Results Pages (SERP). The … Continued

What are Search Engine Friendly URLs (SEF) and why are they important?

There are different ways of showing your site content on the Internet. Many site applications show pages in format similar to this: http://yourdomainname.com/index.php?page=photos Such links are bad for the SEO of your website. The search engine will consider both http://yourdomainname.com/index.php and http://yourdomainname.com/index.php?page=photos as one … Continued